Resources

The following are tips from Roger Smith, 2007 Courageous Leader Award Winner and teacher at Lake Orion High School, Lake Orion, Michigan. Roger found ways to integrate Courageous Persuaders into his teaching program to motivate his students, without compromising the program philosophy or its goals. As he put it, “The Courageous Persuaders program gives my students a chance to truly apply their knowledge towards a project that has a positive, real outcome.”

Keep your idea simple.
You only have 30 seconds, so convey your idea clearly and don’t try to do too much.

If you decide to include text/graphics, make sure the graphics are easy to read.
Cursive fonts are often hard to read on TV so make sure they’re posted large enough for the audience to read.

Good camera work!
You don’t have to be professional, but you probably don’t want it to look like home video either. So, try for steady shots (use a tripod), and make sure all the action/information is within the frame. Remember that your audience can’t see what’s outside the viewfinder, so make sure you show everything you want them to see.

Good sound!
If someone is talking, make sure we can hear them without background noise. Don’t setup a camera/mic 30-feet away from the action and still expect to have good audio. You don’t need fancy microphones either. Simple solutions include moving the camera/mic closer and/or recording the audio separately and editing it in later.

Courageous Persuaders is about the idea and about how you convey that idea.
It doesn’t matter how expensive your editing equipment or cameras are. If you feel your equipment WILL hinder you, keep in mind there are inexpensive solutions. For example, instead of buying expensive lighting kits, borrow a couple of lamps from your living room! If you don’t have a way to edit on a computer, free/trial downloads are available software; something simple like Windows MovieMaker is all you need.

Ask YOUR middle schoolers if they like your video.
Since middle schoolers are your target audience, and since you have middle schoolers in your district, ask THEM to judge your video before you submit the final version to Courageous Persuaders. Don’t just ask them if it’s good, ask them to tell YOU what’s happening in the video; this will give you great insight into their perception of your scenes. For example, you might think your video conveys a party scene at a club, but the middle schoolers could say it looks like a couple of friends hanging out in someone’s basement.

Don’t wait until the last minute!
This tip shouldn’t be a newsflash. It’s common sense. If you procrastinate, you’re more likely to make mistakes and to skimp on the important content. Give yourself time to get feedback and to go back and redo something. If you decide your first version is perfect and it’s still three months before the deadline, that’s okay too…send it in!

Double-check your link before you send your submission.
Be 100% sure your contact information is complete before you send it. It’s going to be hard for the judges to evaluate your piece if it was incorrectly recorded or incomplete.

No regrets!
Don’t look for excuses as to why you won’t have time to make a video. Get it done. The worst that can happen is that you don’t “win.” Courageous Persuaders doesn’t publish a list of videos that didn’t win. They don’t call out your name and tell people to boo you. In the end, you’ll still have won because you had the courage to produce a message. Even if you don’t win, show it on your local public access station, put it on the web and save a copy for later. The scholarships are great, but this contest is about so much more.

Before you go out and shoot, you will want to do some storyboards based on your ideas. Storyboards outline the action in each scene in your spot and the words that will be spoken by actors or a narrator. They also include any onscreen type or special effects. They don’t have to be as fancy as the Buick/Tiger Woods spot below. Stick figures will do. Just combine words and pictures to show how they will fit together, and get an idea of what you need to shoot. They’ll help you as a guide to editing your spot.

Impaired Driving:

Impaired driving includes driving under the influence of alcohol or drug use, including marijuana, and when drowsy. Impaired driving affects judgment, reaction times, and awareness, which makes it especially dangerous for teen drivers whose inexperience already places them four times more likely to crash than adults.

• Alcohol-impaired driving fatalities increased by 14% from 2019 to 2020, accounting for 30% of overall motor vehicle crash fatalities in 2020.
• In 2019 17% of high school students nationwide reported riding with a driver who had been drinking alcohol at least once during the past month.
• In 2019 5% of high school students nationwide reported driving after drinking alcohol at least once during the past month.
• In 2021, 23% of high school students nationwide reported drinking alcohol at least once during the past month.
• Teens who drink underage or who ride with impaired drivers are more likely to drive impaired themselves.

Children’s Hospital of Philadelphia. “Impaired Driving.” https://www.teendriversource.org/teen-crash-risks-prevention/rules-of-the-road/impaired-driving

Impaired driving is entirely preventable. Know the facts, and talk with your kids about the dangers of driving under the influence of alcohol or other drugs:

• About one in four teen car crashes involve an underage drinking driver.
• Every day about 800 people are injured in a drunk-driving crash.
• Every day in America, another 29 people die as a result of drunk-driving crashes. That’s one person every 50 minutes.
• Marijuana use is increasing, and 13 percent of weekend nighttime drivers have marijuana in their system.
• Marijuana users were about 25 percent more likely to be involved in a crash than drivers with no evidence of marijuana use.

SAMHSA. “Impaired Driving: Talk With Your Kids.” https://www.samhsa.gov/talk-they-hear-you/parent-resources/impaired-driving

Distracted Driving:

Anything that takes your attention away from driving can be a distraction. Sending a text message, talking on a cell phone, using a navigation system, and eating while driving are a few examples of distracted driving. Any of these distractions can endanger you, your passengers, and others on the road.

There are three main types of distraction:

Visual: taking your eyes off the road

Manual: taking your hands off the wheel

Cognitive: taking your mind off driving

Among fatal crashes involving distracted drivers in the U.S. in 2019:

• A higher percentage of drivers ages 15–20 were distracted than drivers age 21 and older.
• Among these younger drivers, 9% of them were distracted at the time of the crash. Which is the highest percentage of any age group.

Students who texted or emailed while driving were also more likely to report other transportation risk behaviors. They were more likely to:

• not always wear a seat belt
• ride with a driver who had been drinking alcohol
• drive after drinking alcohol.

Center for Disease Control and Prevention. “Distracted Driving | Transportation Safety | Injury Center.” https://www.cdc.gov/transportationsafety/distracted_driving/index.html

Passengers, talking/texting on a cell phone, changing the radio, eating, or applying makeup are all dangerous distractions. If the brain is thinking about anything other than driving, it can make it difficult to react during a potential crash.

• In 2020, there were 3,142 people killed and an estimated additional 324,652 people injured in motor vehicle crashes involving distracted drivers.
• In 2020, 7% of drivers ages 15-20 involved in fatal crashes were reported as distracted, the largest proportion for any age group.
• In 2019, 39% of high school students reported texting or emailing while driving during the past month.
• Young adults (ages 18-24) who self-report cell phone use while driving also engage in other risky driving behaviors, such as speeding, running red lights, and impatiently passing a car in front on the right.
• Even though teens recognize that talking or texting on a cell phone or using social media apps while driving is unsafe, they often engage in these behaviors anyway.

Children’s Hospital of Philadelphia. “Distracted Driving.” https://www.teendriversource.org/teen-crash-risks-prevention/distracted-driving