Create. Inform. Empower.
High school students nationwide use their creative talents to enter our scholarship competition. Create a 30-second television commercial promoting safe driving to enter. Compete in categories like impaired driving & distracted driving. Middle school classrooms determine the winners by gauging the persuasiveness of commercials.
2025 Video of the Year
“David”
Produced by: Victoria McCormick – Lake Orion High School
Teachers Educational Activity Guide
This educational activity guide empowers students with knowledge and awareness, together we can steer them away from potential harm.
Educational Activity Guide
Scholarship History
0 in Scholarships Awarded
Since 2006
0 in Scholarship Awards
For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation contributors to continue this important and influential program.
Scholarship History
0 in Scholarships Awarded
Since 2006
0 in Scholarship Awards
For 2023
Courageous Contributors - Make a difference!
If you would like to contribute or make a donation and help promote safe driving, reach us today.
Contributors
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation contributors to continue this important and influential program.
