Create a 30-second video to promote safe driving for a chance to win scholarship awards.
Motor vehicle crashes are the leading cause of death for U.S. teens. About eight teens ages 13–19 die every day from motor vehicle crash injuries. Per mile driven, teen drivers ages 16–19 have a fatal crash rate almost three times as high as drivers ages 20 and older (CDC).
The good news is that teen motor vehicle crashes are preventable. This is where you come in. Adults can’t relate to kids the way other kids can. So, we want you to film and produce a 30-second commercial to promote safe driving.
You can have a lot of fun making your video and you might also make a difference. Since your video will be viewed by middle school kids as well as your high school peers, you have an opportunity to impact someone else’s life. If your message hits home with one kid at the right time, it could save a life. If you’re the grand prize winner and your commercial runs on TV, you could save a lot of lives.
A panel at the Detroit Auto Dealers Association will review all entries to identify the most persuasive and creative ideas. The top 60 will be evaluated by middle school students who will complete a questionnaire originally developed by McCann Erickson to measure how powerful they really are. Middle school evaluation scores will be reviewed by our judges to select the winners from among the highest scoring commercials.
Examples of safe driving:
Video of the Year
$2,500
Presented by General Motors Corporate Giving. Available to students nationwide.
Risks of Speeding Award (two winners)
$1000 each
Presented by National Road Safety Foundation. Two students will win $1000 each.
Available to students nationwide.
Don’t Engage N Road Rage (two winners)
$500 each
Don’t Engage N Road Rage is a Michigan based company committed to promoting Road Rage Awareness. Two students will win $500 each.
CCS Summer Program
$375 certificate
College for Creative Studies Award. The certificate can be used on any CCS Summer Program. (Michigan)
Other programs to consider:
.05 BAC PSA 2026 Contest
Create a PSA to educate your community on .05 Blood Alcohol Content (BAC) for a chance to win cash!
2026 Drive2Life PSA Contest
Check out The National Road Safety Foundation for a chance to win $2000!
