Create a 30-second video to help raise awareness on impaired driving for a chance to win scholarship awards.
Impaired driving includes driving under the influence of alcohol or drug use, including marijuana, and when drowsy. These behaviors pose a serious risk to the driver, passengers, pedestrians, and other motorists on the road. Peer pressure, lack of awareness, and less experience on the road put teens and newer drivers at an increased risk.
Impaired driving is preventable. Create a 30-second video addressing these dangers to educate your peers and future drivers to qualify for the scholarships below.
You can have a lot of fun making your video and you might also make a difference. Since your video will be viewed by middle school kids as well as your high school peers, you have an opportunity to impact someone else’s life. If your message hits home with one kid at the right time, it could save a life. If you’re the grand prize winner and your commercial runs on TV, you could save a lot of lives.
A panel at the Detroit Auto Dealers Association will review all entries to identify the most persuasive and creative ideas. The top 60 will be evaluated by middle school students who will complete a questionnaire originally developed by McCann Erickson to measure how powerful they really are. Middle school evaluation scores will be reviewed by our judges to select the winners from among the highest scoring commercials.
Examples of impaired driving:
Grand Prize Presented by the National Road Safety Foundation
Grand Prize
$2,000.00
Available to students nationwide.
First Place
$1,500.00
Available for Michigan students only.
Second Place
$750.00
Available for Michigan students only.
Third Place
$500.00
Available for Michigan students only.
Lindsey Renee Cianciolo Family Memorial Scholarship
Lindsey died on January 5, 2005, at the age of 20 in a motor vehicle crash which was largely caused by underage drinking. The scholarships are financed by Lindsey’s father, Michael, and her sisters, Allie, and Mary Cianciolo.
Family Memorial Award
$1,500.00
Available for Michigan students only.
Friends Memorial Award
$1,500.00
Available for Michigan students only.
Other Impaired Driving Awards
M.C.R.U.D. Award
$500.00
Michigan Coalition to Reduce Underage Drinking. Available for Michigan students only.
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