Create a 30-second video to promote safe driving for a chance to win scholarship awards.
Motor vehicle crashes are the leading cause of death for U.S. teens. About eight teens ages 13–19 die every day from motor vehicle crash injuries. Per mile driven, teen drivers ages 16–19 have a fatal crash rate almost three times as high as drivers ages 20 and older (CDC).
The good news is that teen motor vehicle crashes are preventable. This is where you come in. Adults can’t relate to kids the way other kids can. So, we want you to film and produce a 30-second commercial to promote safe driving.
You can have a lot of fun making your video and you might also make a difference. Since your video will be viewed by middle school kids as well as your high school peers, you have an opportunity to impact someone else’s life. If your message hits home with one kid at the right time, it could save a life. If you’re the grand prize winner and your commercial runs on TV, you could save a lot of lives.
A panel at the Detroit Auto Dealers Association will review all entries to identify the most persuasive and creative ideas. The top 60 will be evaluated by middle school students who will complete a questionnaire originally developed by McCann Erickson to measure how powerful they really are. Middle school evaluation scores will be reviewed by our judges to select the winners from among the highest scoring commercials.
Examples of safe driving:
Video of the Year
$2,500
Presented by General Motors Corporate Giving. Available to students nationwide.
CCS Summer Program
$375 certificate
College for Creative Studies Award. The certificate can be used on any CCS Summer Program. (Michigan)
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