Create a 30-second video to help raise awareness on distracted driving for a chance to win scholarship awards.
Distracted driving among teenagers today is a serious problem, 39% of high school students who drove in the past 30 days texted or emailed while driving on at least one of those days (CDC). A distracted driver is much more likely to be involved in an accident than one who is not. This includes, but not limited to, sending a text message, talking on a cell phone, using a navigation system, and eating while driving.
This is where high school students come into the picture. Adults can’t relate to kids the way other kids can. So, we want you to film and produce a 30-second commercial to help raise awareness on distracted driving.
You can have a lot of fun making your video and you might also make a difference. Since your video will be viewed by middle school kids as well as your high school peers, you have an opportunity to impact someone else’s life. If your message hits home with one kid at the right time, it could save a life. If you’re the grand prize winner and your commercial runs on TV, you could save a lot of lives.
A panel at the Detroit Auto Dealers Association will review all entries to identify the most persuasive and creative ideas. The top 60 will be evaluated by middle school students who will complete a questionnaire originally developed by McCann Erickson to measure how powerful they really are. Middle school evaluation scores will be reviewed by our judges to select the winners from among the highest scoring commercials.
Examples of distracted driving:
Grand Prize Presented by the National Road Safety Foundation
Grand Prize
$2,000.00
Available to students nationwide.
First Place
$1,500.00
Available for Michigan students only.
Second Place
$750.00
Available for Michigan students only.
Third Place
$500.00
Available for Michigan students only.
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