Create. Inform. Empower.

High school students nationwide use their creative talents to enter our scholarship competition. Create a 30-second television commercial promoting safe driving to enter. Compete in categories like impaired driving & distracted driving. Middle school classrooms determine the winners by gauging the persuasiveness of commercials.

2025 Entry Deadline

Monday,
March 10th, 2025

Official Rules

2024 Video of the Year

''With You Here''
Srey Folck & Zachary Pacheco
Bishop Chatard High School, Indianapolis, IN
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$18,000+
in awards for 2023
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$18,000+
in awards for 2023
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules

Important Dates and Deadlines

Entry Deadline

March 10th, 2025. Learn more about the official rules here.

Courageous Leaders Award

March 10th, 2025. Submissions for the Courageous Leader award located here.

Award Ceremony TBA

2025 dates coming soon. Learn more about the award ceremony here.

Ready to create?

Here are some tips and tricks to help you get started.

Teachers Educational Activity Guide

This educational activity guide empowers students with knowledge and awareness, together we can steer them away from potential harm.
Educational Activity Guide

Scholarship History

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation contributors to continue this important and influential program.

Scholarship History

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023

Courageous Contributors - Make a difference!

If you would like to contribute or make a donation and help promote safe driving, reach us today.
Contributors
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation contributors to continue this important and influential program.

Teachers Resources

Shaping the future of mobility with young drivers.
Learn More