Create. Inform. Empower.

A high school scholarship competition unlike any other. Enter your 30-second TV commercial about the dangers of drinking and driving or distracted driving. Middle school classrooms gauge the commercials persuasiveness and ultimately determine winners.

Submission Deadline:

April 10th, 2023

Enter Now

Congratulations to our 2022 winner!

Bryan Donoghue
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$17,000+
in awards
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$17,000+
in awards
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules

Important Dates and Deadlines

Entry Deadline - 4/10/2023

The last day to submit a video is 4/10/2023. Learn more about the official rules here.

Courageous Leaders - 4/10/2023

The last day to submit an nominee for the Courageous Leader award is 4/10/2023. Submissions for the Courageous Leader award located here.

Award Ceremony - 5/10/2023

The award ceremony will be on 5/10/2023 located at Emagine Theaters Royal Oak. Learn more about the award ceremony here.

Ready to create?

Here are some tips and tricks to help you get started.

Become a Sponsor - Make a difference!

If you would like to sponsor or make a donation and help us to lead the fight against drinking and driving and distracted driving, reach us today.
Sponsors

Scholarship History

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation partners to continue this important and influential program.

Scholarship History

If you would like to sponsor or make a donation and help us to lead the fight against underage drinking and texting while driving, reach us today.
Sponsors

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation partners to continue this important and influential program.

Become a Sponsor - Make a difference!

If you would like to sponsor or make a donation and help us to lead the fight against drinking and driving and distracted driving, reach us today.

Courageous Persuaders

Shaping the future of mobility with young drivers.
Get Involved