Create. Inform. Empower.

A high school scholarship competition unlike any other. Enter your 30-second TV commercial about the dangers of drinking and driving or distracted driving. Middle school classrooms gauge the commercials persuasiveness and ultimately determine winners.

2024 Contest to be announced!

Check Back for Updates

View 2023 Winners

Congratulations to our 2023 winner!

Jonathan David
Seymour High School - Connecticut
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$18,000+
in awards for 2023
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules
Scholarship Opportunities

Win money for future college endeavors.

Creative Expression

Share knowledge in a fun & creative way.

Teach Peers

Work with your friends.

Safer Community

Promote & instill safe driving habits.

Scholarship Opportunities!
$18,000+
in awards for 2023
Make a differenceMake a difference
Create with peersCreate with peers
Have fun!Have fun!
Official Rules

Important Dates and Deadlines
to be announced

Entry Deadline TBA

The last day to submit a video will be announced soon. Learn more about the official rules here.

Courageous Leaders Award

The last day to submit an nominee for the Courageous Leader award will be announced soon. Submissions for the Courageous Leader award located here.

Award Ceremony TBA

The award ceremony will be announced soon. Learn more about the award ceremony here.

Ready to create?

Here are some tips and tricks to help you get started.

Become a Sponsor - Make a difference!

If you would like to sponsor or make a donation and help us to lead the fight against drinking and driving and distracted driving, reach us today.
Sponsors

Scholarship History

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation partners to continue this important and influential program.

Scholarship History

If you would like to sponsor or make a donation and help us to lead the fight against underage drinking and texting while driving, reach us today.
Sponsors

0 in Scholarships Awarded

Since 2006

0 in Scholarship Awards

For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation partners to continue this important and influential program.

Become a Sponsor - Make a difference!

If you would like to sponsor or make a donation and help us to lead the fight against drinking and driving and distracted driving, reach us today.

Courageous Persuaders

Shaping the future of mobility with young drivers.
Get Involved