Create. Inform. Empower.
A high school scholarship competition unlike any other. Enter your 30-second TV commercial about the dangers of drinking and driving or distracted driving. Middle school classrooms gauge the commercials persuasiveness and ultimately determine winners.
Congratulations to our 2023 winner!
Jonathan David
Seymour High School - Connecticut
Important Dates and Deadlines
Entry Deadline
The last day to submit a video will be March 11, 2024. Learn more about the official rules here.
Courageous Leaders Award
The last day to submit an nominee for the Courageous Leader award will be March 11, 2024. Submissions for the Courageous Leader award located here.
Award Ceremony TBA
The award ceremony will be announced soon. Learn more about the award ceremony here.
Become a Sponsor - Make a difference!
If you would like to sponsor or make a donation and help us to lead the fight against drinking and driving and distracted driving, reach us today.
Sponsors


Scholarship History
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For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation partners to continue this important and influential program.
Scholarship History
If you would like to sponsor or make a donation and help us to lead the fight against underage drinking and texting while driving, reach us today.
Sponsors
0 in Scholarships Awarded
Since 2006
0 in Scholarship Awards
For 2023