Create. Inform. Empower.
High school students nationwide use their creative talents to enter our scholarship competition. Create a 30-second television commercial promoting safe driving to enter. Compete in categories like impaired driving & distracted driving. Middle school classrooms determine the winners by gauging the persuasiveness of commercials.
Congratulations to our 2023 winner!
Jonathan David
Seymour High School - Connecticut
Important Dates and Deadlines
Entry Deadline
The last day to submit a video will be March 11, 2024. Learn more about the official rules here.
Courageous Leaders Award
The last day to submit an nominee for the Courageous Leader award will be March 11, 2024. Submissions for the Courageous Leader award located here.
Award Ceremony TBA
The award ceremony will be announced soon. Learn more about the award ceremony here.
Courageous Contributors - Make a difference!
If you would like to contribute or make a donation and help promote safe driving, reach us today.
Contributors


Scholarship History
0 in Scholarships Awarded
Since 2006
0 in Scholarship Awards
For 2023
Courageous Persuaders is administrated by the Detroit Auto Dealers Association (DADA) Educational Foundation, a 501(c)3 non-profit organization, and relies on the generous support of corporate and foundation contributors to continue this important and influential program.
Scholarship History
0 in Scholarships Awarded
Since 2006
0 in Scholarship Awards
For 2023
Courageous Contributors - Make a difference!
If you would like to contribute or make a donation and help promote safe driving, reach us today.
Contributors